CUSG partners with CUNA and GSTV for International Credit Union Day campaign

LIVONIA, Mich. (October 1, 2019) — CUSG and Credit Union National Association (CUNA) today announced they are joining forces to celebrate International Credit Union Day with a nationwide advertising initiative of the Open Your Eyes to a Credit Union® awareness campaign on GSTV, a national video network delivering targeted audiences at scale across tens of thousands of fuel retailers.

Beginning October 11 and ending October 17, a fifteen-second Open Your Eyes to a Credit Union® ad will air at more than 20,000 fuel retailers and reach more than 44 million viewers.

Open Your Eyes to a Credit Union® is part of the credit union-led awareness initiative that is working to increase consumer consideration of credit unions. The campaign first launched in January and is now live in Arizona, Indiana, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Carolina, North Dakota, South Carolina, South Dakota, Vermont and West Virginia.

"CUSG is excited to have GSTV's support airing CUNA's awareness campaign on their network," said Dave Adams, president and CEO of CUSG. "In addition to promoting credit unions to the public, we hope this important campaign will nudge credit union marketers to consider adding GSTV's unique advertising medium to their marketing plans as credit unions promote their brands locally."

"We're thrilled that CUSG and CUNA have selected GSTV as their national media partner for the International Credit Union Day campaign," said Sean McCaffrey, president & CEO of GSTV. "Utilizing our network is an impactful way to reach consumers at a national scale while they're spending money and thinking about their financial health, which is ideal for the Open Your Eyes to a Credit Union campaign message."

Since 1948, International Credit Union Day has been celebrated on the third Thursday of October. It is a day of recognition and reflection, both on the history of the credit union movement and the millions of people credit unions serve and help worldwide. The theme for the 2019 celebration is "Local service. Global reach."

"This partnership between CUSG and GSTV provides a tremendous opportunity to celebrate credit unions," said Chris Lorence, CUNA chief credit union awareness officer. "It will elevate awareness of our ongoing targeted, digital strategy in place with our league partners and credit unions across the country."



About CUSG

CUSG is an award-winning credit union service organization that offers products and services in the areas of technology, marketing, HR performance and strategic advisory, which include web services, mobile app solutions, digital advertising, Save To Win, Love My Credit Union Rewards, Performance Pro and Compease. The company has more than 100 investors comprised of credit unions, credit union leagues and credit union system organizations. Headquartered in Livonia, Mich., the organization has strategic partnerships with Intuit TurboTax®, GSTV, AffirmX and CU Vendor Management. For more information, visit

About CUNA

Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America's credit unions, which are owned by 115 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit To find your nearest credit union, visit

About GSTV

GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching one-in-three American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world's largest advertisers. Visit for more information.