GSTV IS PREMIUM VIDEO AT SCALE
Due to a multitude of distractions, it may be difficult to capitalize on your consumer's attention. With
GSTV, you are guaranteed a 1:1 captive audience. You can localize your media buys to your target demographics and neighborhoods, as well as utilize the national scale of 24k+ GSTV stations.
GSTV offers high value & relevant consumers for credit unions
Reach 18MM+ credit union members each month and ensure your credit union is top of mind by pointing them in the right direction as they fuel up. Ensure ad effectiveness by targeting your ideal local demographic, as 91% of the US population lives within 10 miles of a GSTV location.
Key Features:
- +72% higher ad recall than TV
- +36% higher ad recall than digital video
- 86% of people who visit a GSTV station watch/listen
- +14% more likely to have changed banks in the past year
- 56MM+ monthly viewers that value customer service in their banks
Source: GSTV Nielsen/Lieberman/Mfour Ad Effectiveness Studies, 2006-2019. Nielsen Demo Study, Q3 2019. Nielsen DPB Fusion 2018 to GfK MRI Doublebase Study, A18+ vs total pop. Nielsen Media Impact, May 2019.
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