David Adams, President/CEO
Dave Adams is the president/chief executive officer of CUSG.
A native of Utah, Adams earned a bachelor's degree in Finance from the University of Utah before earning an M.B.A. from Utah State University. During his 37-year credit union career, Adams has held numerous board seats with companies like Magic Line, Inc. and NYCE Corporation—both regional ATM companies, and has served on both former Governor Jennifer Granholm's Council of Economic Advisors, as well as Governor Rick Snyder's Council of Labor and Economic Growth.
Through CUSG, the national league service corporation of the Michigan Credit Union League (MCUL) & Affiliates, Adams was instrumental in the creation of Invest in America (now Love My Credit Union Rewards) – a program that fueled growth for domestic auto companies and helped increase new vehicle loans for credit unions during and after the financial crisis of 2007-2010. This award-winning program helped credit unions add value for credit union members with exclusive member discounts on products and services from GM, Sprint, Intuit and Tracfone, as well as an array of other companies' offerings.
Other recent innovations by Adams and MCUL and Affiliates include the nationally recognized Save to Win, a prize-linked savings program that incentivizes smart savings habits via a risk-free prize raffle structure.
Through CUSG, he has also been instrumental in the investment of respected product brands that help credit unions serve, grow and remain strong, including Performance Pro, Compease, The Learning Center, and MemberXP.
In 2012, Dave Adams was named the Financial Services Champion by the Small Business Administration and received both the Michigan state award as well as the national recognition.