CUSG launches LifeSteps™ Wallet

Mobile app creates new pathways of engagement between credit unions and members

Livonia, MI (November 1, 2017) – Today, CUSG (CUSG) announced the official launch of LifeSteps Wallet, an innovative mobile application designed to keep credit unions top of wallet and top of mind with members.

The wraparound container app, now available for purchase, is designed to enhance a credit union's mobile offerings while matching important solutions with its members' major life events and everyday decisions. The entire platform is intended to help credit unions provide a service that's simple, convenient and engaging, while helping members save time and money.

LifeSteps Wallet enables credit unions to seamlessly present the power and security of traditional mobile banking features alongside other innovative financial technology that today's credit union members are craving, all within a single beautifully designed mobile application environment. Built to be branded and customized by the credit union, LifeSteps Wallet's growing list of features currently includes:

More than just an entertaining and useful member-resource, CUSG designed LifeSteps Wallet to blend new technologies with progressive inbound marketing principles.

"Everything is built for the convenience of the user; it provides the member with valuable content and lets them engage at their own pace, on their own terms," said Dave Adams, president and CEO of CUSG. "When a member researches a merchant or accesses a deal, the credit union credit card is top of wallet, when they browse homes and vehicles, credit union financing and insurance are a single tap away."

LifeSteps Wallet is built to integrate seamlessly and affordably with any credit union's mobile banking app, regardless of provider.

About CUSG

CUSG is an award-winning credit union service organization that offers products and services in the areas of technology, marketing and performance which include web services, mobile app solutions, digital advertising, Save To Win, Love My Credit Union Rewards, Performance Pro and Compease. The company is majority-owned by the Michigan Credit Union League and has more than 100 investors comprised of credit unions, credit union leagues and credit union system organizations. Headquartered in Livonia, MI, the organization serves more than 3,400 clients nationwide and has strategic partnerships with Intuit TurboTax®, Gas Station TV, and CU Vendor Management. For more information, visit