CUSG launches LifeSteps™ Wallet

Mobile app creates new pathways of engagement between credit unions and members

Livonia, MI (November 1, 2017) – Today, CUSG (CUSG) announced the official launch of LifeSteps Wallet, an innovative mobile application designed to keep credit unions top of wallet and top of mind with members.

The wraparound container app, now available for purchase, is designed to enhance a credit union's mobile offerings while matching important solutions with its members' major life events and everyday decisions. The entire platform is intended to help credit unions provide a service that's simple, convenient and engaging, while helping members save time and money.

LifeSteps Wallet enables credit unions to seamlessly present the power and security of traditional mobile banking features alongside other innovative financial technology that today's credit union members are craving, all within a single beautifully designed mobile application environment. Built to be branded and customized by the credit union, LifeSteps Wallet's growing list of features currently includes:

More than just an entertaining and useful member-resource, CUSG designed LifeSteps Wallet to blend new technologies with progressive inbound marketing principles.

"Everything is built for the convenience of the user; it provides the member with valuable content and lets them engage at their own pace, on their own terms," said Dave Adams, president and CEO of CUSG. "When a member researches a merchant or accesses a deal, the credit union credit card is top of wallet, when they browse homes and vehicles, credit union financing and insurance are a single tap away."

LifeSteps Wallet is built to integrate seamlessly and affordably with any credit union's mobile banking app, regardless of provider.

About CUSG

CUSG is a leading provider of innovative software and services in the areas of human resources, marketing, technology, and financial empowerment. The organization's mission is to support businesses with the delivery of exceptional experiences for their employees and customers while also maintaining a secure and resilient environment. CUSG is home to numerous national brands, including Performance Pro, Compease, The Learning Center, MemberXP, BankingXP, Save to Win, and Love My Credit Union Rewards. Serving over 2,200 financial institutions, universities, hospitals, and other businesses nationwide, CUSG is a trusted partner in their growth and development. The company has established strategic partnerships with industry leaders such as Trust & Will, Intuit TurboTax, H&R Block, Marquis, WHITE64, AudioEye, CalcXML, and Think|Stack, enabling it to offer comprehensive solutions tailored to support diverse business strategies and needs. For more information, visit CUSG.com.

 



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