CUSG and AffirmX announce strategic alliance and joint investment

CUSG to acquire majority interest in the CU sector rights of AffirmX Compliance Solutions Suite

Livonia, Mich., and Frederick, Md. (March 6, 2019 ) — CUSG and AffirmX announce CUSG's acquisition of the majority ownership of credit union sector rights to AffirmX's patented risk management and compliance solutions. As part of the agreement, CUSG, in conjunction with state credit union leagues, will expand and enhance the delivery of AffirmX's compliance offerings. 

AffirmX currently serves more than 120 credit unions nationwide with bundled and unbundled compliance risk assessment tools and services, including: 

Several state leagues and associations already distribute and support AffirmX solutions, including the Mountain West, Maryland/D.C., New York, Connecticut, Dakotas, New Jersey and Indiana associations as well as the National Coalition of Firefighters Credit Unions and the Education CU Council. This new alliance will seek to expand that network of association partners and build on AffirmX's success in the marketplace.

"We are excited about becoming a part of the national framework of relationships and solutions brought to the table by CUSG and our other partner and investor leagues," Ken Wolff, CEO of AffirmX, said. "With the addition of these new relationships, and further leverage of our existing ones, and their vast knowledge base, content and distribution networks, we hope to ease the burden of regulatory change management for the credit union community nationwide and look forward to a powerful and effective partnership for years to come."

CUSG is a credit union industry leader in providing technology, marketing, HR performance and strategic advisory solutions to more than 3,400 clients nationwide. CUSG will leverage its existing product suite and client base to coordinate enhancements and additions to the AffirmX Governance, Risk and Compliance suite.

"Providing credit unions with regulatory compliance tools and consulting has long been a core business for state leagues and associations," Dave Adams, president/CEO of CUSG, said. "In cooperation with League InfoSight and CUNA, CUSG has been at the forefront of enabling these leagues to have the investment, sales and support opportunities necessary to provide top-notch technology and service to member credit unions in this area. This transaction will further expand those opportunities." Adams added, "It is CUSG's strong desire to share this investment and distribution opportunity with interested partner leagues, including those who are already committed to doing so."

As part of this transaction, CUSG and co-investor leagues will have exclusive and perpetual license to the patent, code, contracts and intellectual property for all AffirmX solutions in the credit union sector. In turn, CUSG will contract with AffirmX to service current and future contracts and to partner in future product development.

In cooperation with participating state leagues nationwide, CUSG and AffirmX plan to co-invest and co-distribute a robust suite of governance, risk and compliance (GRC) solutions that will be made affordable to credit unions of all sizes.

The transaction is targeted to close by March 31, 2019.



About CUSG

CUSG is an award-winning credit union service organization that offers products and services in the areas of technology, marketing, HR performance and strategic advisory, which include web services, mobile app solutions, digital advertising, Save To Win, Love My Credit Union Rewards, Performance Pro and Compease. The company has more than 100 investors comprised of credit unions, credit union leagues and credit union system organizations. Headquartered in Livonia, Mich., the organization serves more than 3,400 clients nationwide and has strategic partnerships with Intuit TurboTax®, GSTV and CU Vendor Management. For more information, visit

About AffirmX

AffirmX was originally established to help financial institutions stay on top of consumer regulatory compliance requirements. Traditional "boots on the ground" models of consulting are costly in terms of both the utilization of company resources and the time and billing rates of senior consultants and their associated expenses. To solve this problem, AffirmX created a hybrid solution: patented technology plus experienced analysts.

Today, AffirmX has become an industry-leading risk management and compliance services provider by presenting clients with the prioritized, relevant and timely information they need to lower the cost of proactive risk management. They provide compliance tools for credit unions and banks that reduce the costs, workloads and anxieties associated with regulatory compliance. With more than 120 credit union clients and scores of association partnerships, AffirmX is a leader in the field of compliance management solutions. For more information, visit