CUSG Wins Diamond Award for Love My Credit Union Rewards Tax Services Campaign

LIVONIA, Mich. – March 20, 2024 –  CU Solutions Group (CUSG) is proud to announce that it has been honored with a Diamond Award from the America's Credit Unions Marketing & Business Development Council. The award recognizes creative excellence and outstanding results in the credit union industry.

The award was presented at the annual Marketing & Business Development Council Conference recognition dinner on March 19 at Ceasars Palace in Las Vegas. CUSG won in the Complete Campaign category for its Love My Credit Union® Rewards Tax Services Campaign, which provides expert tax help and special savings on TurboTax and H&R Block to 1,400+ participating credit unions reaching 55 million members.

"We are honored to receive this award," said Lisa Rizk, CUSG Executive Vice President and Chief Revenue Officer. "The Tax Services marketing campaign reinforced how credit unions offer a distinct advantage over other financial institutions by delivering value-added savings to members. Last year, our Tax Services program delivered over $1.5 million in member savings on tax preparation while helping credit unions grow investments and deposits with member tax refunds."

The Love My Credit Union Rewards program, including the Tax Services campaign, has helped credit union members save over $2 billion on essential products and services since its inception.

For more information about CUSG and the Love My Credit Union Rewards program, visit or email


CUSG is a credit union service organization offering leading edge products and services in the areas of martech, HR performance, and financial empowerment. The organization is home to numerous national brands, including Love My Credit Union Rewards, Save to Win, MemberXP, Compease, Performance Pro, and The Learning Center. CUSG has 90 investors composed of credit unions, credit union leagues, and credit union system organizations. The company maintains strategic partnerships with: Intuit TurboTax, H&R Block, Charter Spectrum, Amtel CU, and Access Softek, as well as many others, and holds investments in WHITE64, AudioEye, CalcXM, Marquis, and Think|Stack. For more information, visit

Media Contact

Kaye Chervenak, VP of Corporate Marketing, CUSG