LIVONIA, Mich. – March 20, 2024 – CU Solutions Group (CUSG) is proud to announce that it has been honored with a Diamond Award from the America's Credit Unions Marketing & Business Development Council. The award recognizes creative excellence and outstanding results in the credit union industry.
The award was presented at the annual Marketing & Business Development Council Conference recognition dinner on March 19 at Ceasars Palace in Las Vegas. CUSG won in the Complete Campaign category for its Love My Credit Union® Rewards Tax Services Campaign, which provides expert tax help and special savings on TurboTax and H&R Block to 1,400+ participating credit unions reaching 55 million members.
"We are honored to receive this award," said Lisa Rizk, CUSG Executive Vice President and Chief Revenue Officer. "The Tax Services marketing campaign reinforced how credit unions offer a distinct advantage over other financial institutions by delivering value-added savings to members. Last year, our Tax Services program delivered over $1.5 million in member savings on tax preparation while helping credit unions grow investments and deposits with member tax refunds."
The Love My Credit Union Rewards program, including the Tax Services campaign, has helped credit union members save over $2 billion on essential products and services since its inception.
For more information about CUSG and the Love My Credit Union Rewards program, visit CUSG.com or email info@cusg.com.
CUSG is a leading provider of innovative software and services in the areas of human resources, marketing, technology, and financial empowerment. The organization's mission is to support businesses with the delivery of exceptional experiences for their employees and customers while also maintaining a secure and resilient environment. CUSG is home to numerous national brands, including Performance Pro, Compease, The Learning Center, MemberXP, BankingXP, Save to Win, and Love My Credit Union Rewards. Serving over 2,200 financial institutions, universities, hospitals, and other businesses nationwide, CUSG is a trusted partner in their growth and development. The company has established strategic partnerships with industry leaders such as Trust & Will, Intuit TurboTax, H&R Block, Marquis, WHITE64, AudioEye, CalcXML, and Think|Stack, enabling it to offer comprehensive solutions tailored to support diverse business strategies and needs. For more information, visit CUSG.com.
Kaye Chervenak, VP of Corporate Marketing, CUSG
Kaye.Chervenak@CUSG.com
