CUSG Announces First Place Honors for 2024 MemberXP™ 'Best of the Best' Awards

Recognizing member-centric excellence within the industry, the 8th annual awards honor credit unions consistently delivering the most exceptional experiences.

LIVONIA, Mich. – April 3, 2024 –  CU Solutions Group (CUSG) is proud to announce the complete list of first-place winners of the 2024 MemberXP 'Best of the Best' Awards. These prestigious awards recognize credit unions that consistently delivered exceptional member experiences last year and demonstrated outstanding member-centric leadership within the industry.

The 2024 MemberXP 'Best of the Best' Awards highlight ten credit unions across nine states that have excelled in providing extraordinary member experiences. These awards focus on 13 areas of member experience, ranging from every day in-person and digital interactions to sensitive engagements like applying for loans and financial planning.

“Fostering member loyalty amidst growing competition from big banks and fintechs is a formidable challenge,” stressed David Dean, CUSG COO and MemberXP business unit leader. “Credit unions that successfully engage members and harness their valuable insights not only distinguish themselves but also wield the power to generate a demonstrable return on their investment.”

Among the notable winners this year, Marshall Community Credit Union in Michigan claimed the top spot for Best Overall Member Experience and Best New Member Experience. "We are incredibly honored to receive the MemberXP ‘Best of the Best’ Award for Best Overall Member Experience,” says Corrie Rozell, CEO, Marshall Community Credit Union. “This recognition is a testament to the dedication of our team to consistently exceed our members' expectations. Here at Marshall Community Credit Union, our members are at the heart of everything we do, and it's their feedback that drives us to continuously improve. We are grateful for their trust and support, which has made this achievement possible."

Educational Systems Federal Credit Union in Maryland also distinguished itself, earning top honors for Most Appreciative Staff and Best Member Advocacy for the second year in a row. Their consistent focus on member feedback and decisive actions have led to remarkable results.

The 2024 MemberXP 'Best of the Best' Awards are based on feedback collected from nearly 8 million credit union members who responded to more than 300,000 surveys. The awards recognize the top performers in each category, with the highest-ranking credit union in each category receiving top honors.

Net Promoter Score (NPS) and Member Effort Score (MES) along with 12 other key performance metrics are methodically analyzed by MemberXP data experts, who identify, rank, and validate the results. The top 25% of performers in each financial experience category are recognized, while the top credit union in each category earns the MemberXP ‘Best of the Best’ awards top honors.

Congratulations to all the 2024 MemberXP 'Best of the Best' Award winners for their dedication to serving members with extraordinary experiences.

Winners awarded top honors in each experiential category are:

 Award   #1 Ranked Credit Union   State
 Best Overall Member Experience   Marshall Community Credit Union  MI
 Best New Member Experience  Marshall Community Credit Union MI
 Best Transaction Experience  LGE Community Credit Union GA
 Best Consumer Loan Experience  Appalachian Community Federal Credit Union TN
 Best New Account Experience  Genco Federal Credit Union TX
 Best Mobile App Experience  Visions Federal Credit Union – 2023 & 2024 Winner NY
 Best Online Banking Experience  Visions Federal Credit Union NY
 Best Mortgage Loan Experience  General Electric Credit Union OH
 Best Member Care Experience  Community Choice Credit Union MI
 Most Reliable Staff  TVA Community Credit Union – 2023 & 2024 Winner AL
 Best Member Advocacy  Educational Systems Federal Credit Union MD
 Most Appreciative Staff  Educational Systems Federal Credit Union – 2023 & 2024 Winner MD

Credit unions interested in MemberXP can learn more at or by emailing



CUSG is a credit union service organization offering leading edge products and services in the areas of HR performance, technology enabled marketing, and financial empowerment. The organization is home to numerous national brands, including Love My Credit Union Rewards, Save to Win, MemberXP, Compease, Performance Pro, and The Learning Center. CUSG has 90 shareholders composed of credit unions, credit union leagues, and credit union system organizations. The company has strategic partnerships with: Trust & Will, Intuit TurboTax, H&R Block, and Amtel CU, as well as a portfolio of investment partnerships in Marquis, WHITE64, AudioEye, CalcXML, and Think|Stack. For more information, visit

Media Contact

Kaye Chervenak, VP of Corporate Marketing, CUSG