LIVONIA, Mich. (July 30, 2019) — Today, CUSG, a credit union service organization majority-owned by the Michigan Credit Union League, announced the acquisition of MemberXP. Providing a range of solutions that help credit unions incorporate member feedback and insights across the organization, the SaaS-based MemberXP supports CUSG’s strategic focus on member-centric credit union growth plans and marketing technology solutions.
MemberXP is the largest provider of direct credit union member feedback via quantitative and qualitative research in the United States and provides actionable research to credit unions in their pursuit of brand differentiation. Employing a staff of 11, the company serves more than 100 credit unions across the country. With an average client size of $750 million in assets, and more than 20 clients with more than $1 billion in assets, MemberXP is the leader in industry-specific benchmarking. The company's MemberShoppers product helps credit unions gather member feedback on processes, products and employees, and its MemberView product helps credit unions uncover member journey experiences through a member voice analytics engine.
"MemberXP provides an exciting opportunity for CUSG and specifically for our Marketing Solutions, LLC," said Dave Adams, president/CEO of CUSG. "The additional capabilities strengthen and extend the services offered by both MemberXP and CUSG and enhance our complete solutions approach. With a range of high-profile clients, the acquisition of MemberXP supports our shared plans to help credit unions meet increasing demands by their members for seamless online and offline interactions."
The acquisition of MemberXP supports CUSG's plans for growth with a vision to become the industry leader for credit unions requiring actionable insights derived from sophisticated multi-channel member engagement data.
"CUSG's acquisition of MemberXP provides a major growth opportunity for both our business and extended services for our credit union clients," said Constance Anderson, MemberXP founder. "With the stability and backing of one of the industry's leaders in marketing and technology solutions, MemberXP customers will benefit from improved products, services and innovation. Likewise, the services we bring to CUSG enable us to meaningfully enhance the marketing solutions they already provide across the industry."
While both CUSG and MemberXP will continue to operate under their own names, branding will align with CUSG to highlight and emphasize complementary and supporting services across the two businesses.
CUSG is an award-winning credit union service organization that offers products and services in the areas of technology, marketing, HR performance and strategic advisory, which include web services, mobile app solutions, digital advertising, Save To Win, Love My Credit Union Rewards, Performance Pro and Compease. The company has more than 100 investors comprised of credit unions, credit union leagues and credit union system organizations. Headquartered in Livonia, Mich., the organization serves more than 3,400 clients nationwide and has strategic partnerships with Intuit TurboTax®, GSTV and CU Vendor Management. For more information, visit CUSG.com.
MemberXP is the largest provider of credit union direct member feedback via mystery shopping in the United States. As a leader in industry-specific benchmarking and the nation’s highly rated credit union member experience measurement services, MemberShoppers and MemberView, MemberXP provides actionable research to credit unions in their pursuit of brand differentiation via its omnichannel voice of member service with built-in member effort and promoter scoring. MemberXP serves credit unions of all sizes, ranging in asset sizes of $100 million to $9 billion. To learn more, visit MemberXP.com.