Livonia, Michigan (October 1, 2018) — For the second consecutive year, CUSG has partnered with GSTV and credit union leagues across the nation in celebration of International Credit Union Day. Beginning October 12 and ending October 18, GSTV will run a promotional segment raising awareness and highlighting the benefits of credit union membership. The week-long promotion will be broadcast across 39 states at 16,000 stations, delivering close to 32 million impressions.
Since 1948, International Credit Union Day has been celebrated on the third Thursday of October. It is a day of recognition and reflection, both on the history of the credit union movement and the millions of people credit unions serve and help worldwide.
"Our partner, GSTV, offers a proven and effective way to reach engaged audiences," said Dave Adams, president and CEO of CUSG. "This promotion will help share the credit union story across the country, increase awareness and engage new members in a big way. We’re excited to once again work with GSTV and our partner leagues to promote the credit union difference with such a far-reaching project." GSTV reaches one in three U.S. adults monthly and is the only national video network featured at fuel retailers. Offering consumers entertaining and informative content, GSTV engages current and potential credit union members in a full sight, sound and motion environment.
"We're excited once again to use the size and audience scale of our network in local communities across the country to highlight credit unions," said Sean McCaffrey, president and CEO of GSTV. "Our audience is mobile, engaged and spending on their daily consumer journeys, which presents an ideal moment to show consumers the value of credit unions and communities."
CUSG is an award-winning credit union service organization that offers products and services in the areas of technology, marketing and HR performance which include web services, mobile app solutions, digital advertising, Save To Win, Love My Credit Union Rewards, Performance Pro and Compease. The company is majority-owned by the Michigan Credit Union League and has more than 100 investors comprised of credit unions, credit union leagues and credit union system organizations. Headquartered in Livonia, MI, the organization has served more than 3,400 clients nationwide and has strategic partnerships with Intuit TurboTax®, GSTV and CU Vendor Management. For more information, visit CUSG.com.
GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching one in three American adults monthly, GSTV engages viewers with full sight, sound and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world's largest advertisers.