CUSG and CUNA Strategic Services form partnership alliance

Livonia, Mich. (June 7, 2018) — CUSG's President & CEO Dave Adams introduced three new initiatives at its 2018 Annual Convention and Exposition in Traverse City, MI. These announcements detail CUSG's commitment to technology and mobile banking enhancements through the LifeSteps Wallet product, including the launch of LifeSteps Wallet Lite; an innovative, new social marketing campaign in Just Getting By; and lastly, the realization of a comprehensive, performance-based service offering in CUSG Strategic Advisory Services.

"CUSG and CUNA Strategic Services have always had a strong working relationship, and share the same vision to continue to serve credit unions with unique solutions that help enhance the member experience and value to the membership," said CUSG President and CEO Dave Adams. "This alliance expands on an existing agreement and lays a foundation for future shared investment and service delivery."

"As credit union advocates, we are always seeking ways to help credit unions grow and serve their members more effectively," said CUNA Strategic Services President Eric Gelly. "We are happy to expand our alliance with CUSG as a well-respected CUSO serving credit unions nationwide with unique technology, marketing and HR products."

In the agreement, CSS will provide marketing and support activities for the following CUSG core products:

Since its inception, CSS has developed partnerships that strengthen state leagues' core offerings and provides solutions to credit unions that save them money, improve operating efficiencies and helps better serve members. This new alliance with CUSG will strengthen this core CSS objective.


About CUSG

CUSG is an award-winning credit union service organization that offers products and services in the areas of technology, marketing and HR performance which include web services, mobile app solutions, digital advertising, Save To Win, Love My Credit Union Rewards, Performance Pro and Compease. The company is majority-owned by the Michigan Credit Union League and has more than 100 investors comprised of credit unions, credit union leagues and credit union system organizations. Headquartered in Livonia, MI, the organization has served more than 3,400 clients nationwide and has strategic partnerships with Intuit TurboTax®, Gas Station TV and CU Vendor Management. For more information, visit

About CUNA Strategic Services

CUNA Strategic Services Inc., owned jointly by Credit Union National Association (CUNA) and the state leagues, generates value to credit unions by offering relevant solutions through our alliance providers. These best-in-class products and services contribute to credit unions’ bottom lines, add to their peace of mind and enhance their relationships. For more information, visit